Pretty Interesting Newsletter

There’s Enough Bullshit In The World Without Adding Yours (Or Mine) To The Pile

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That subject line long enough for you?

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This is the second newsletter I’ve attempted today. The first one is about chicken fingers and is sitting in the trash.

Maybe it can still become something interesting, and while chicken fingers -are- interesting (at least to me just before lunch time) what I was writing about them didn’t exactly feel interesting, or relevant, or -true-.

There’s enough bullshit out there without adding your own.

Which is to say that just because you -can- turn in a nearly 600 word newsletter about buying fried chicken doesn’t mean you should if you can’t make the story interesting.

Maybe what you end up doing instead is rewriting that POS into about how you gave up on something because it made you feel like the underside of a rancher’s boot.

If it isn’t working, cut your losses.

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-Your Customers Know When You Are Lying To Them-

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It isn’t about the words, it’s about how reading them makes you feel and forcing something can be more detrimental than being honest.

Don’t give your customers busy work.

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